Abstract
Student’s attitudes influence academic performances. In particular, self-efficacy, locus of control, and selfesteem had a positive impact on GPA, retention rate, satisfaction with college life. Despite the importance of students' attitudes in academic performance, there have been few studies on how positive attitudes can be developed. We examined the impact of motivational book reading on the development of self-efficacy, self-esteem, and locus of control. 96 business students participated in the experiment. The analysis revealed that motivational book reading significantly increased self-efficacy and locus of control. Additional exploratory analysis revealed that emotional intelligence positively influenced the change of self-esteem and locus of control. We discussed practical implications and future research issues.
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