Abstract

Mobile Healthcare Social Media (MHSM) is an innovative combination of mobile devices and mobile communication technology. How can users shift from spontaneous to conscious cognitive mode, break their usage inertia, and actively adapt to the social structure of mobile health social media to improve information-sharing performance? This study uses adaptive structuring theory as the theoretical foundation to deeply analyze adaptive information-sharing behavior and its specific forms in the mHealth social media environment; it uses cognitive shift theory and social exchange theory as the theoretical framework to comprehensively explore the antecedent motivations of users engaging in adaptive information-sharing behavior and its posterior effects. Theoretically, it promotes the innovation and development of information-sharing behavior research and the further deepening of the application of adaptive structuring theory at the information behavior level. It is also conducive to bridging the digital divide and maximizing the value of health information resources. This paper takes 1000 survey data as the experimental data source for studying the influence of mobile social media sharing behavior on the subjective well-being and mental health regulation of Internet users and concludes that in practice, it is beneficial to optimize the design of information-sharing-related functions in mobile health social media, improve the effect of user information sharing in mobile health social media environment, and enhance the efficiency of information sharing so that mobile social media sharing behavior can better contribute to the subjective well-being and mental health regulation of Internet users. This paper has an obvious psychological adjustment effect on groups who use too much social media and can help them analyze why they are affected by some social media, thereby producing psychological effects.

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