Abstract
This research was conducted to analyze the effect of marketing communications that were protected through website design, perception risk, trust, and shopping behavior online (survey of Singapore University students in Karawang as shop.co.id customers). The sampling technique used was purposive sampling. The number of respondents in this study was 200 people. The analysis technique used is Partial Least Square. The results of the analysis show that marketing communication is shown by the appearance of design web, and Trust influence on Shopping Behavior Online through shopee.co.id. At the same time, the perception of risk has a negative but not significant effect.
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