The Effect of Market Orientation and Entrepreneurship Orientation On the Performance of Culinary Msme Business in Bekasi Through Dynamic Capability as A Mediation Variable

Abstract

This study aims to determine 1) market orientation to dynamic capability variables, 2) entrepreneurial orientation to dynamic capability variables, 3) market orientation to business performance variables, 4) entrepreneurial orientation to business performance variables, 5) dynamic capabilities to business performance variables, 6) market orientation on business performance through dynamic capability variables, 7) entrepreneurial orientation on business performance through dynamic capability variables. The research was conducted on Culinary MSMEs in Bekasi, involving 100 Culinary MSMEs. Data analysis in this study used SEM analysis. The results showed that 1) market orientation had a positive effect on the dynamic capability variable, 2) entrepreneurial orientation had a positive effect on the dynamic capability variable, 3) market orientation had a positive effect on the business performance variable, 4) the entrepreneurial orientation had a positive effect on the business performance variable, 5) dynamic capability has a positive effect on business performance variables, 6) market orientation has a positive and significant effect on business performance through dynamic capability variables, 7) entrepreneurial orientation has a positive and significant effect on business performance through dynamic capability variables.