The Effect of Learning versus Outcome Goals on a Simple versus a Complex Task

Abstract

The effect of learning versus outcome goals on performance quality on a simple versus a complex scheduling task was examined using business school students as participants (n = 114). On a simple task an outcome goal led to significantly more correct schedules being produced than urging people to do their best. On a complex task, assigning a learning goal led to performance that was significantly higher than either an assigned outcome goal or being urged to do one's best. Self-efficacy was significantly higher in the learning goal condition than it was in the do-best condition. Moreover, the number of effective task strategies used on a complex task was significantly higher in the learning goal condition than it was in the other two conditions. These findings suggest that when attempting new complex processes, such as acquiring new businesses, organizations should set specific difficult learning as opposed to performance outcome goals.