Abstract
This study aims to: 1) analyze the influence of leadership and work environment on motivation 2) analyze the influence of leadership and work environment on job satisfaction, 3) analyze the influence of motivation on job satisfaction, 4) analyze the influence of leadership and work environment on job satisfaction through motivation. The research was conducted at PT CIPTA TPI (MNCTV) with a sample of 92 employees. The sampling technique used simple random sampling technique. Methods of data analysis using descriptive analysis and path analysis. The results show that: 1) there is an influence of leadership and work environment on motivation, 2) there is an influence of leadership and work environment on job satisfaction, 3) there is an effect of motivation on job satisfaction, 4) motivation does not play a role in improving leadership and work environment on job satisfaction at PT CIPTA TPI (MNCTV).
Highlights
Competition in the national television broadcasting service industry is getting tougher these days
Based on the description analysis on the leadership variable, it shows that employees at PT CIPTA TPI (MNCTV) tend to agree that the indicators of analytical ability, communication skills, courage, listening ability and assertiveness make up the leadership variable
The noise indicator in the workplace gives the greatest value to the formation of the work environment variable, namely the office where employees work far from vehicle noise
Summary
Competition in the national television broadcasting service industry is getting tougher these days. Eleven television stations broadcast nationally, plus network television and local television in each provincial city and level two regions, as well as cable television broadcasts. This illustrates the dynamics of the television industry, which essentially wants to gain financial benefits from the increasing total television advertising spending. One of the television broadcasting service companies that took part in the competition was PT Cipta TPI (MNCTV). Based on the monitoring results of PT Sigi Kaca Pariwara (Adstensity), MNCTV is in sixth position with advertising revenue of Rp9.29 trillion, down from 2017 in fifth position with revenues of Rp10.97 trillion. The second is Global TV with Rp13.78 trillion in revenue, the third is Indosiar Rp.12.90 trillion, the fourth is Kompas TV is Rp.12.78 trillion, and the fifth is Metro TV is Rp. 12.3 trillion
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