The Effect of Leader’s Motivational Language on the Turnover Intention of SME Work-Learning Dual Workers

Abstract

This research examines the influence of the motivational language of leaders in companies participating in the Korean work-learning dual system on the turnover intention of work-learning dual workers. The subject of this research was a questionnaire survey targeting work-learning dual workers of SMEs participating in the work-learning dual system. The questionnaire consisted of 10 questions to identify demographic characteristics and 22 questions to verify the causal relationship between variables. The Likert 5-point scale was used to measure the factors for the measurement items. The analysis method used the SPSS 22.0 package for statistical processing of the collected 223 data. Among the leader’s motivational language in the company, meaning-making language has the greatest effect on the turnover intention of work-learning dual workers,followed by empathetic language. It was found that the direction-giving language among the leader’s motivational language did not affect the turnover intention of work-learning dual workers. Therefore, in order to operate the work-learning dual system more effectively in the mid to long term, it was found that meaning-making language and empathetic language among the leader’s motivational language can reduce the dropout rate of work-learning dual workers. In order to operate an effective work-learning dual system, studies on various variables that can affect the reduction of turnover intention of work-learning dual workers should be conducted.