Abstract
Possessing knowledge resources is insufficient for organizational success. To achieve a competitive advantage, organizations need to be able to transfer knowledge from where it exists to where it is needed within the organization. This chapter examines the importance of motivation and capability of the sender and the receiver in knowledge transfer success in organizations. The Awareness, Motivation, Capability (AMC) perspective is used as a basis for explaining how various individual and organizational factors influence knowledge transfer. These factors are built into a knowledge transfer model that shows the relationship among them. Recommendations are made to provide managers with actions they can take at the individual and organizational levels to implement successful knowledge transfer practices within their organizations.
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