The Effect of Knowledge-Based Human Resource Management in Sustainable Competitive Advantage - Field Research

Abstract

The research seeks to determine the level of variables in the companies surveyed, to clarify the impact of knowledge-based human resource management in its four dimensions on the sustainable competitive advantage. The research was applied in Internet companies (EarthLink, Al-Hayat, Al-Jazeera, Hala Al-Rafidain, Orient, Supercell, Al-Dash Net) in the city of Baghdad, because this sector is vital and in direct contact with the daily needs of customers by providing them with the Internet and information security.The problem of the research was the lack of some companies' mechanisms and policies to enhance the loyalty of these valuable resources, which resulted in the difficulties of generating knowledge, producing information, storing it, and investing it appropriately in order to achieve a sustainable competitive advantage, in addition to that, companies are still working with the traditional wage system (monthly salaries), which makes individuals not think about adding The value of the work and through that the following question was raised why the reliance of the managers of the surveyed companies on knowledge-based human resources management decreased in achieving sustainable competitive advantage? In the light of which the importance and objectives of the research were determined, and the hypotheses of correlation and influence were formulated and the negative impact and moral differences of the research variables were addressed, A methodology was relied upon in this research, which is the exploratory approach, which relies on analyzing the questionnaire based on theoretical hypotheses that are proven through practical tests and comparing the results between the seven companies. After evaluating and testing the validity and reliability of the research measurement tools, the data was analyzed and hypotheses were tested using appropriate statistical tools such as the arithmetic mean and standard deviation.The results showed the validity of the correlation and influence relationships at the level of the variables.