Abstract
ABSTRACT
 The role of health promotion media is very important in changing positive health behavior. Good health promotion media are those that see the level of community needs, while health promotion media in Jombang Regency are still centralized and not based on the needs of the local community. Regional language leaflets are expected to improve the knowledge and attitudes of mothers towards Clean and Healthy Life Behavior in the Household setting, especially on the exclusive ASI indicator. The purpose of this study was to analyze the influence of local language leaflet media on increasing knowledge and attitudes about Clean and Healthy Life Behavior of the household order exclusive breastfeeding in Jombang.
 This study uses quantitative methods, the type of research is queasy experimental with a non-equivalent control group design. This study also features qualitative techniques in the form of need assessment and pretesting for the development of leaflet media. Determination of the sample is done by purposive sampling technique, a sample of 60 thousand households consisting of 20 housewives in three districts in Jombang.
 The results showed that there were significant differences in knowledge (p value <0.001) and attitude (p value 0.001) between before and after treatment, where the increase in knowledge and attitudes in the treatment group using local language leaflets was higher compared to the treatment group with the media Indonesian language leaflets and groups without treatment (control).
 The suggestion in this study is that the use of regional languages Jawa language is not only on leaflet media, but also on other health promotion media in the form of print media.
 Keywords: Leaflet, Knowledge, Attitude, Clean and healthy life behavior of households, Exclusive ASI.
Highlights
The results of the basic health research (RISKESDAS) 2013 Health research note that the national proportion of households with good hygiene behavior is 32.3%, this figure is far below the target set in the Ministry of Health's Strategic Plan for 2010-2014, which is 70% of households after practicing healthy hygiene behavior in 2014
The difference in influence between the local language leaflet media and the Indonesian language leaflet media, seen from the increased score of knowledge in the local language intervention group is higher than the Indonesian intervention group, because respondents felt there was a compatibility with what was contained in the leaflet and aroused interest in reading it repeatedly, so information is received
There was a difference in knowledge in the local language leaflet intervention group with an average score increase of 32.11 and There was a difference in knowledge in the Indonesian language leaflet intervention group with an average score increase of 21.84
Summary
The results of the basic health research (RISKESDAS) 2013 Health research note that the national proportion of households with good hygiene behavior is 32.3%, this figure is far below the target set in the Ministry of Health's Strategic Plan for 2010-2014, which is 70% of households after practicing healthy hygiene behavior in 2014. PURPOSE OF THE RESEARCH Analyze the differences in influence between local language leaflet media, Indonesian leaflet media and control of healthy hygiene behavior in household settings, especially regarding exclusive breast milk. The results of this study can be incorporated into the Jombang district health office in developing effective health promotion media, enriching the experience of researching and becoming a process of strengthening knowledge and the perspective of researchers in exploring what people really want. BENEFIT OF THE RESEARCH This research can improve people's knowledge, attitudes about clean and healthy living behavior in the household order about exclusive breastfeeding, enrich the experience of research and become a process of strengthening knowledge and researchers' perspectives in exploring what the community really wants
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