Abstract
In order to study the factors influencing the trust and participation willingness of Farmers’ professional cooperatives, this paper conducts a field survey of seven Farmers’ professional cooperatives in Linan District of Hangzhou City, using factor analysis and regression analysis to analyze the members of cooperatives. The results show that the personality, organization, prospect and trust factors within the Farmers’ professional cooperatives have significant effects on the willingness to participate. Among them, the organizational factors have the greatest impact on the willingness to participate, while the relationship factors have no significant impact on the willingness to participate.
Highlights
Over the past decade, Document No 1 of the Central Committee of China has issued several policies to support Farmers’ professional cooperatives
In order to study the factors influencing the trust and participation willingness of Farmers’ professional cooperatives, this paper conducts a field survey of seven Farmers’ professional cooperatives in Linan District of Hangzhou City, using factor analysis and regression analysis to analyze the members of cooperatives
The results show that the personality, organization, prospect and trust factors within the Farmers’ professional cooperatives have significant effects on the willingness to participate
Summary
Document No 1 of the Central Committee of China has issued several policies to support Farmers’ professional cooperatives. There are many reasons for these problems, among which some scholars attribute the reasons to the lack of endogenous motivation, loose management, excessive dependence on the government and rural elites, which affect the sustainable development of Farmers’ professional cooperatives. Trust can reduce the transaction cost within the cooperation and improve the efficiency of the organization. If cooperatives want to develop continuously, they must overcome many problems and win Farmers’ trust in cooperative organizations. According to the factors of subject cognition and external environment, members will constantly adjust and change, which will affect their enthusiasm to participate in affairs. Factor analysis and regression analysis are used to analyze the factors affecting the willingness of members to participate in order to have a more comprehensive understanding of cooperative members’ participation behavior
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