The Effect of Internal Marketing on the Organizational Entrepreneurship with Mediating Role of Knowledge Management (A Case Study of Iran Chemical Industrial Investment Company)

Abstract

The purpose of this study is to investigate the effect of internal marketing on organizational entrepreneurship with mediating role of knowledge management. This study is a practical research from purpose view and is a descriptive-survey one from research methodology perspective. The statistical population of this study includes 190 employees of Iran Chemical Industries Investment Company. The sample members were selected randomly. In order to collect the research data, a standardized questionnaire was employed. The validity of questionnaire was examined through AVE measure and its reliability was investigated through CR and Cronbachs’ Alpha Coefficient. In order to analyze the research data and test the hypotheses, structural equation modeling (SEM) was used in SMART-PLS. the findings revealed that internal marketing influences organizational entrepreneurship (t: 0.62); internal marketing influences knowledge management (t: 0.84); and knowledge management influences organizational entrepreneurship (t: 0.81). Another part of findings of this study indicated that employees’ self-efficiency plays a mediating role in the relationship between internal marketing and organizational entrepreneurship (t: 0.68).