Abstract
BackgroundThe purpose of this study was to explore the effect of internal marketing on job satisfaction in health services, particularly in public hospitals in Northern Greece.MethodsA questionnaire with three sections was used. The first one referred to internal marketing by using Foreman and Money's scale, while the second one contained questions on job satisfaction based on Stamps and Piermonte's work. The last section included demographic questions. Three categories of health care professionals, nurses, doctors and paramedic personnel working in public hospitals have participated.ResultsDoctors tend to be more satisfied with their job than nurses in the same hospitals. Male personnel also tend to be more satisfied with their job than female. Time-defined work contract personnel have a greater level of job satisfaction than permanent personnel. Marital status, position, and educational level have no statistically significant impact on job satisfaction. A slight decline in job satisfaction occurs as the personnel age.ConclusionsInternal marketing has a positive effect on the job satisfaction of hospital staff in Northern Greece. Also, doctors and male personnel seem to have greater levels of job satisfaction. Staff with time-defined work contracts with the hospital are more satisfied than permanent staff, and as the staff age, there is a slight decline in job satisfaction.
Highlights
The purpose of this study was to explore the effect of internal marketing on job satisfaction in health services, in public hospitals in Northern Greece
Taking into consideration the limited number of research studies in the field, the aim of this study is to explore the effect of internal marketing on job satisfaction in health services and in public hospitals in Northern Greece
We have developed scores for internal marketing and job satisfaction with the answers of corresponding questions for each questionnaire
Summary
The purpose of this study was to explore the effect of internal marketing on job satisfaction in health services, in public hospitals in Northern Greece. Kotler stated that internal marketing is the task of successfully recruiting, educating and motivating employees so as to perfect customer service [3]. He mentioned that it is not Administering their human resources effectively is very important for organizations that provide services to their customers, because the services generated by the organization are produced by the employees directly for the client [1]. This necessity led to the development of internal marketing as a distinct field of marketing
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