The Effect of Internal Marketing on Job Performance of Academic Staff in The Faculty of Sport Sciences

Abstract

In this study, the effect of internal marketing practices on the job performance of academic staff in the sample of faculties of sports sciences was examined. The data were obtained from the academic staff working in the faculties of sports sciences in Turkish Universities. Internal marketing and job performance scales, which have high reliability, were used in the study. The effect of internal marketing on job performance was examined by hierarchical regression analysis. As a result of the analysis, a significant and positive effect of internal marketing practices on job performance was found. Within the framework of this result, it can be suggested that higher education institutions that want to provide an effective service should strategically provide internal marketing practices in order to have academic staff with high job performance.