Abstract
In recent years, innovative work behavior (IWB) has been examined as an important factor contributing to a firm’s competitive advantage with the realization that innovation occurs as a result of the successful implementation of new and useful creative ideas offered by employees. In this research we analyze the relationship between innovative work behavior and business innovativeness and also the mediating role of strategic flexibility on this relationship. The analysis of the study was carried out by collecting data from 309 participants whose companies operating in the Marmara Region of Turkey. Results show that innovative work behavior and strategic flexibility affect business innovativeness and strategic flexibility partially mediates the relationship between IWB and business innovativeness.
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