Abstract

This study is to determine the effect of information system quality, price, promotion, and service quality to jointly and partially influence user satisfaction of online motorcycle taxi transportation services in the era of the Covid 19 virus in Yogyakarta. This research is a purposive sampling technique, targeting users of ojek transportation services. The online era of the Covid 19 virus in Yogyakarta, as many as 125 respondents. They are using multiple regression statistical test tools. The results of this study, the quality of information systems, prices, promotions, and services together have a significant effect on the satisfaction of users of online motorcycle taxi transportation services in the era of the Covid 19 virus in Yogyakarta. The quality of information systems, prices, promotions, and services partially have a significant effect on the satisfaction of users of online motorcycle taxi transportation services in the era of the Covid 19 virus in Yogyakarta.

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call