Abstract
AbstractWe investigated the effect of health and environmental information messages on purchases of meat and plant‐based alternatives in a non‐hypothetical online supermarket experiment. When controlling for observables, we find the health information nudge to be effective at motivating meat eaters to purchase plant‐based meat alternatives. This effect is absent when providing environmental information or its combination with health information. We also find that meat eaters implicitly perceive meat to be healthier but environmentally unsustainable compared to plant‐based alternatives. Our findings provide insights as to how to steer consumers towards meat alternative purchases under different information types in an online supermarket.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
