Abstract
This study aims to examine and analyse the effect of influencers imitation on purchase intention mediated by social comparison and FoMO at fine dining restaurant in Jakarta. This research uses a quantitative descriptive research approach with a total of 150 respondents. The data analysis technique used is Partial Least Squares through Structural Equation Modeling. The results in this study show that there is a positive and significant relationship between the act of imitating influencers with social comparison and materialism. In addition, the influence of social comparison and FoMO can mediate the relationship between imitating influencers and purchase intention. This research aims to be able to contribute to the fine dining restaurant business, especially in utilising the psychological tendency to imitate influencers in society.
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Application on Economics and Business
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
