Abstract

PT Pegadaian is a state-owned credit institution that has a specific objective as a distributor of loan money based on pawn law which is aimed at preventing the practice of debt bondage, illegal pawnshops, usury, and other unfair loans. This research aims to see the effect of inflation and interest rates on the growth of the number of pawn customers at PT. Pegadaian Daya branch, Makassar City, South Sulawesi Province, Indonesia. This research was conducted at the PT. Pegadaian Daya branch office, Makassar, Indonesia. The population in this study were all pawn customers of the PT Pegadaian Daya branch, where the author took 96 samples using the Lemeshow method. Data collection was carried out using a questionnaire distributed to consumers using the Random Sampling method. The research results found that both inflation and interest rates did not have a significant effect on the number of pawn customers at PT Pegadaian Daya Branch office.

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