Abstract
YouTube as one of the most popular online platforms today, has brought millions of videos with a variety of entertaining and useful content and has made millions of internet users get access to YouTube. This benefits the content creators so they are competing to make interesting, unique and high-quality videos. Considering the increasing number of YouTubers and Vloggers appearing in Indonesia along with the large number of subscribers indicates that their emergence has become a new trend among the younger generation today.
 Therefore, this research is worth making to investigate the effect of the variety of Indonesian You Tuber and Vlogger on young people's language behavior. The research data is derived from a number of videos uploaded by IndonesianYoutuber and Vlogger by filtering representative content. To obtain the data on the effect of Indonesian You Tubers and Vlogers on the language behavior of the younger generation, it was carried out through questionnaires, interviews, and observations of youth groups to be able to hear firsthand variety of their languages. The data retrieval is done on sampling method of some contents of Youtuber and Vlogger analyzed, then listening to the language used both verbally and non verbally, after that note-taking and documenting the language variety. The data were qualitatively analyzed by appying several sociolinguistic theories. The results of the analysis were descriptively presented to reveal the variety of languages used by well-known Youtubers and Vlogers such as Atta Halilintar, Ria Ricis, Raffi Ahmad, etc. by using light and easy to understand language such as the word gaeess, kuy, tercyduk 
 Youtuber or Vlogger's style of language has an impact on the language behavior of the younger generation today, where they often adopt their favorite Youtuber language style, especially jargon and slang words that often adorn teenagers' conversations today. However this cannot be said to have a negative effect on language behavior because they are quite selective in absorbing and using the Indonesian Youtuber's and Vlogger's language styles.
 Keywords: register, style, YouTuber, Vlogger
Highlights
Indonesian YouTube users do get entertainment content and a source of information or learning something from the content suiting the user's needs
To become a Youtuber or Vlogger with a large number of subscribers, content creators are required to be more productive and creative in creating interesting, unique, and quality content in order to increase the number of observers and customers
In addition to interesting content, as many as 56% of respondents agreed that if the attractive style of language is one of the factors for them to be keen on those Youtubers, 30% stated neutral, and 14% said they disagreed if they said that the Youtubers used attractive style in the delivery of their video content and it is not the main concern why the respondents like the Youtuber or Vlogger
Summary
Indonesian YouTube users do get entertainment content and a source of information or learning something from the content suiting the user's needs. Indonesian users think that YouTube makes it easy for them to find interesting content on a variety of topics. Increased interest in internet users for various YouTube videos brings benefits to content creators in Indonesia. To become a Youtuber or Vlogger with a large number of subscribers, content creators are required to be more productive and creative in creating interesting, unique, and quality content in order to increase the number of observers and customers. Creative in terms of content, Youtubers must have good verbal communication skills in order to convey interesting, entertaining content and easy to understand
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