The effect of individual and task characteristics on decision aid reliance

Abstract

ABSTRACTThis research explores reliance behaviours of decision-makers using a decision aid. Objective and subjective task characteristics in the form of task complexity and task difficulty, respectively, are examined, along with the effect of the individual characteristic of expertise. A total of 130 subjects (65 novices and 65 experienced practitioners) completed a lab experiment using a decision aid (Insolve-DG) to help them make decisions for two insolvency tasks with differing levels of complexity. The research finds that the objective task characteristic (task complexity) and individual characteristic (expertise) both affect reliance behaviours; however, their effects are fully mediated by the subjective task characteristic (task difficulty). Expertise and task complexity are both associated with the degree of task difficulty experienced by an individual user: increasing task complexity increases task difficulty, and increasing expertise reduces task difficulty. Task difficulty and task complexity are established as different constructs; and importantly it is task difficulty, not task complexity, that ultimately affects reliance.