Abstract
Smoking behavior in Indonesia is still high. Health warning for room cigarette smoke is 50% of the surface of cigarette packs, but Indonesia is still a country with cigarette smoke in ASEAN at 40%. This study aimed to determine the effect of cigarette packaged image messages on adolescent smoking intentions in Medan. This study used a cross-sectional method. The number of samples in this study was 68 teenagers in Medan City. This study uses a questionnaire as a primary data aid. Bivariate analysis using the chi-square test. The results showed that there were 52.9% respondents aged 20-21 years and had a general department of 52.9%, as many as 52.9% of respondents in semester 4 were 55.9%. The majority of respondents aged 20-21 years without consuming 1-5 cigarettes/day were 55.6%. Responding to fear of cigarette packaged picture messages and having the intention of smoking as much 14.7%. Respondents were not afraid of the cigarette packaged picture messages and had no intention of quitting smoking as much as 17.6%. It can be detrimental to respondents that with the perception of fear, the message of cigarette packs of images has a risk of 1,885 times the intention to quit smoking than respondents who do not have the perception of fear of the cigarette pack image message. It is hoped that the government will expand the picture message on cigarette packets to increase the desire to quit smoking and reduce the number of smokers in Indonesia.
Highlights
Tobacco use is the leading global preventable cause of death
This research is in line with Hutabarat (2019), which states that 59% of adolescents have positive perceptions and have no intention of quitting smoking after seeing picture messages on cigarette packets
The results of this study indicate that respondents with a perception of fear of cigarette packaged picture messages have a risk of 1.885 times the intention to quit smoking compared to respondents who do not have a perception of fear of cigarette packaged picture messages
Summary
Tobacco use is the leading global preventable cause of death. WHO (World Health Organization) attributes nearly 6 million deaths per year to tobacco worldwide. The results of Yuliati's (2015) study state that visualizing health hazards on cigarette packs is enough to bring about changes in attitudes for smokers, heavy smokers to reduce Their smoking habits, and want to quit smoking The use of visual warning labels on cigarette packets has high success in providing effective education on the dangers of smoking. Tuter's research (2017) states that the t value is 2.720, while the t table value is 1.995 This is because the t count of 2.720 is greater than 1.995, it can be said that there is a significant effect of health image messages on cigarette packs on smoking behaviour in students (Tuter et al, 2017). Based on the description and information above, the researcher is interested in conducting research entitled The Effect of Image Message Perception on Cigarette Packs and the Intention of Quitting Adolescent Smoking in Medan City. Data analysis used crosstabulation descriptive analysis than presented in a frequency distribution table using SPSS 22
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