Abstract
The aim of this research is to know the role of innovative work behavior mediation on the relationship of humor to the innovative output. The population in this study is all owners of SMEs in the Semarang city. Methods of data collection using observation, interview, and questioners. Sampling technique using multiple random sampling. The sample size is 201 SMEs actors. Methods of data analysis using descriptive analysis, validity and reliability test, and hypothesis test. Data analysis using WarpPLS software version 7.0. The results showed that humor increases innovative work behavior and innovative output. In addition, innovative work behavior also increase innovative output. Furthermore, this study found the effect of humor on innovative output can be mediated by innovative work behavior.
Highlights
Competition in the industry has always encourage companies to capable of innovation (Zander & Kogut, 1995; Elche-hotelano, 2011)
Based on the results of research, The Effect of Humour on the Innovative Outputs, with Innovative Work Behaviour of SMEs In Semarang City, it is obtained as follows: Humour increase innovative work behaviour; it means that the higher communication humour used by SME actors to interact with colleagues, the higher innovative work behaviour owned by the SME actors
We can indicate that SME in Semarang had a view on humour which affects the improvement of the innovative working behaviour of SME in Semarang
Summary
Competition in the industry has always encourage companies to capable of innovation (Zander & Kogut, 1995; Elche-hotelano, 2011). The tight competition in the business world, both small and medium industries and the emergence of newcomers, is not something that can be prevented by industry players, demanding business actors to innovate in order to compete in the industrial market. According to Elche-hotelano (2011) in today’s competitive environment, the development and introduction of innovation is key to the company’s survival. The success of the business and the survival of a company are the goals of every business actor (Hidayat & Murwatinigsih, 2018). Innovation is widely regarded as an important basis for creating a competitive advantage for companies in penetrating the industrial market and sustainable business growth in an always changing business environment
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