Abstract
The role of HRM in improving business competitiveness is recognized. The scientific literature has several theoretical approaches through which some authors have attempted to validate this hypothesis. The objective of this study is to verify if the companies most successful in Morocco are distinguished by their HR practices under the Universalist approach. We quantitatively analyze the returns of a panel of 92 national and multinational companies in Morocco. A context far unexplored by management researchers. These companies operate, since the 80s, in a context of strong competition due to the globalization of markets. The results are used to validate the Universalist perspective and argue the scope of certain HR practices in this context.
Highlights
Investment in the development of HR practices been in recent years a growing interest from the research community
Can you confirm, as these analyzes, we were able to validate the supposed link exist between HRM practices and performance across the Universalist approach? the statistics obtained from the returns of Moroccan companies show that this approach is relevant in social sciences
The positive and significant correlations presented the scope of several HRM practices with certain performance indicators advocate this perspective that some HR practices have a positive effect on performance each time they are applied
Summary
Investment in the development of HR practices been in recent years a growing interest from the research community. It is becoming increasingly strategic and stands as one of the solutions that allow businesses to be more competitive. This paper aims to verify if we can empirically test the hypothesis on the potential impacts of HRM practices on performance in large enterprises in Morocco. In this perspective, we have structured this contribution into five parts: the theoretical framework, the peculiarities of the Moroccan context, methodology and discussion of the results, their managerial implications and limitations
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