Abstract
The tourism sector was an economic activity that has become a potential mainstay and development priority for some countries, sometimes tourism activities clashed with the sociocultural and religious values of the local community, so that in the case of East Lombok Regency, it is applied as one of the models of halal tourist destinations. The program will have an effect on the sociocultural characteristics of the community and also influence the education development. This research was conducted in West Nusatenggara Province. The location was centered in East Lombok Regency. This research approach used a qualitative approach. The data were collected through interviews, observation and documentation studies. Data analysis were analyzed with an interactive analysis model. The results showed the effect of halal tourism destinations on the sociocultural characteristics in East Lombok Regency, namely: Increasing the number of tourists from Muslim-populated countries, the decline in poverty in East Lombok Regency which had an effect on the creative economy, employment opportunities, improving regional community welfare and poverty alleviation, and the establishment of halal tourism destinations and the development of tourism areas.
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