Abstract
This study aims to know and clarify the influence of halal products and brand image on purchasing decisions with purchase intentions as mediating variables. Respondent – 98 employees (purposive sampling). Data collection is conducted through interviews and questionnaires. The data in the analysis uses path analysis (software SmartPls 3.0). The results of the study showed that:
 (1) Halal Products have a significant positive effect on Purchase Intentions.
 (2) Brand Image has a significant positive effect on Purchase Intention.
 (3) Purchase Intention as a mediator in this study has a significant effect on the Purchase Decision.
 (4) Halal products have a significant positive effect on Purchasing Decisions.
 (5) Brand Image has a significant positive effect on Purchasing Decisions.
 (6) Purchase Intention mediates Halal Products to Purchase Decisions and
 (7) Purchase Intention do not mediate Brand Image against Purchasing Decisions.
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