The effect of grain price stability and capital availability on gen-z’s interest in farmer entrepreneurship in Serdang Bedagai Regency

Abstract

The reluctance of the majority of Indonesians, especially Gen Z, to enter the agricultural business is not only due to social factors but also price stability that can change rapidly due to global factors, and when viewed in terms of capital, it is also challenging to access startups in the high-risk agricultural sector. The objective of this research is to gain insights and explore the effect of grain price stability and capital availability on the interest of gen-z in farmer entrepreneurship in the Serdang Bedagai regency. The research employs a quantitative methodology and utilizes an associative approach. The research took place in the Serdang Bedagai regency, Sumatera Utara province, through the distribution of research questionnaires directly to gen-Z. The researchers made gen-Z of Serdang Bedagai regency as the study population, by taking a sample of 96 respondents and using purposive sampling in sampling techniques. The results showed that the stability of grain prices and the availability of capital had a significant partial and simultaneous effect on Gen-Z’s interest in farmer entrepreneurship. And it was found that the stability of grain prices (X1) and the availability of capital (X2) affected the interest of gen-z in farmer entrepreneurship (Y) by 40.6%.