Abstract
Consumers’ perception of food safety can be influenced not only by the information but also by relevant experiences. Nevertheless, only a few studies have investigated how consumer experiences affect food safety consumption behavior. This study analyzes whether consumers’ negative experience(incidents) regarding food safety impacts their probability of purchasing Good Agricultural Practices (GAP) certified agricultural products. The Consumer Behavior Survey for Food Data of the Korea Rural Economic Institute was used for empirical analysis. The results showed that consumers who experienced food safety incidents are more likely to purchase GAP agricultural products than those who did not. However, the GAP agricultural product consumption behaviors of elderly consumers and low-income consumers did not change noticeably even after they experienced food safety incidents.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
