The Effect of Finishing Diet on Consumer Perception of Enhanced and Non-Enhanced Honduran Beef

Abstract

The effects of experimental finishing diets and enhancement were tested to determine if they could improve Honduran beef palatability. Fifteen enhanced (ENH) and non-enhanced (NE) paired loins from 7 different finishing diets (n = 210 loins) were fed to Honduran consumers (n = 288). Diets consisted of a grass-finished control (CON) or diets with the inclusion of distiller’s dry grain (DDG), palm kernel meal (PKM), PKM replication (PKMR), sorghum (SORG), soybean meal and corn (SBMC), or sugarcane (SC). An interaction (P < 0.01) occurred between diet and enhancement to influence scores for all palatability traits, willingness to pay (WTP), and acceptability of traits. Consumers found enhanced samples were more tender (P < 0.05) than NE counterparts, excluding ENH- and NE-CON (P > 0.05). Without enhancement, CON was rated more tender (P < 0.05) than all other treatments, except PKMR. All ENH samples were juicier (P < 0.05) and had a flavor that was liked more (P < 0.05) than NE counterparts. Diet alone resulted in similar (P > 0.05) juiciness scores between CON, DDG, PKM, and PKMR; however, CON was rated juicier (P < 0.05) than all other treatments. Among NE samples, flavor liking scores were not different (P > 0.05) between CON, DDG, PKM, PKMR, and SBMC, and CON was liked more (P < 0.05) than SORG and SC. All enhanced steaks, except CON, had greater overall liking scores and WTP values (P < 0.05) than NE counterparts. Diet alone resulted in similar (P > 0.05) overall liking and WTP values between CON, DDG, PKM, PKMR, and SBMC, while SORG and SC were liked less overall (P < 0.05) than CON, which reduced (P < 0.05) WTP values. Experimental diets in conjunction with enhancement were able to improve the consumers’ perception of palatability traits, acceptability, and WTP.