Abstract
This research was conducted to analyze the effect of financial performance (EPS, ROE, DER) on stock prices. The sample of this research is PT. ACE Hardware Indonesia Tbk. The data collection technique used is the documentation method. Data analysis techniques used normality, multicollinearity, heteroscedasticity, autocorrelation, multiple regression analysis, hypothesis testing t-test and F-test. Partial research results The Earning Per Share (EPS) variable partially has a significant effect on stock prices, variable Return On Equity (ROE) partially has no significant effect on stock prices, Variable Debt to Equity Return (DER) partially has a significant effect on stock prices, variable simultaneously Earning Per Share (EPS), variable Return On Equity (ROE), and the variable Debt to Equity (DER) significant effect on stock prices
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