Abstract
This study examines the contemporary Egyptian female subculture movements that have brought life to the nation's media landscape. According to the study, women have created unique strategies for encouraging a shared discussion on the significance of social change. Their emphasis on lifestyle issues often reserved for closed-door private discussions enables them to question social norms without upsetting the government or security services and entering the polarised political environment. This article examines the objectives and internal workings of three distinct online feminist initiatives using case studies. Through semi-structured interviews with important participants, we were able to understand the evolution of these groups from networks to movements and ultimately into the organizations we are familiar with today.
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