Abstract
This study investigates effects of environmental graphics on the museum's interior architecture. Organizing the interior of museums through the arrangement of elements in the space helps to attract more audiences as well as provides a cultural link. To reveal this connection, the study utilized a survey, which conducted by 256 visitors at the Museum of Contemporary Art in Tehran. The main issue of this study is: what is the first effect of environmental graphics on the museum's interior architecture? And what features of environmental graphics make museum interior architecture more attractive? The findings of the research were that the museum's interior architecture by interior environmental graphics make an integrating into the vertical movement of the visual elements with the horizontal arrangement of the visual elements in space, and the features of arranging the museum's interior architecture included an appropriate combination of contrasting spaces, harmonious relationships between space and light, and the artworks and dynamics of the horizontal arrangement of visual elements in space. Finally, it can be concluded that the museum's interior architecture creates a cultural connection and attraction by integrating the vertical movement of the visual elements with the horizontal arrangement of the visual elements in space.
Highlights
IntroductionEnvironmental graphic plays a major role in achieving attraction of audiences as a part of the graphics arts, and it covers a large part of the advertising and business activities
This study investigates effects of environmental graphics on the museum's interior architecture
Environmental graphic plays a major role in achieving attraction of audiences as a part of the graphics arts, and it covers a large part of the advertising and business activities
Summary
Environmental graphic plays a major role in achieving attraction of audiences as a part of the graphics arts, and it covers a large part of the advertising and business activities. The use of environmental graphics in the area of the interior space of the museum is effective and essential for the proper and desirable environmental structure (Iloukhani, 2009; Ostovar, 2013). With the increasing role and position of architecture, an inseparable link between the museum's architecture and its artworks has been created, and many artists and art foundations have come to the museum's architectural values and are trying to make the maximum use of arts, especially graphics and environmental graphics, in order to advance their goals (Macleod, 2012). The main issue of this research is: what is the first effect of environmental graphics on the museum's interior architecture?
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