Abstract

This study aims to determine the relationship between entrepreneurial attitudes, innovation and creativity on business success. The object of this research lies in the company CV. Celbym and Yeiko are engaged in the garment industry. All variables in the study were calculated using a questionnaire with a 5- point Likert scale of 74 respondents with SPSS 24 software. The technique used in this study was validity test, reliability test, classic assumption test, hypothesis test, multiple regression analysis test and correlation matrix between dimensions. The result show tha entrepreunership, innovation and creativity have a significant effect on business success.

Highlights

  • The progress of a country can be seen from the many entrepreneurs in that country, in the current era of globalization the opportunity to get a job when graduating from college is very difficult

  • This study aims to determine the relationship between entrepreneurial attitudes, innovation and creativity on business success

  • The result show tha entrepreunership, innovation and creativity have a significant effect on business success

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Summary

Introduction

The progress of a country can be seen from the many entrepreneurs in that country, in the current era of globalization the opportunity to get a job when graduating from college is very difficult. Entrepreneurial spirit has become a must for everyone because of the demands of the era where the available employment is very limited and competition for job applicants is very fierce. Entrepreneurs are people who are brave in taking risks to open businesses in various opportunities. Entrepreneurship does not belong to talented people, but anyone can develop an entrepreneurial spirit by developing positive ways of thinking, courage, willingness, innovative, and more than just looking for business opportunities but opening up business opportunities so that the entrepreneurial spirit will be formed. Celbym and Yeiko are garment companies that have been established for a very long time in Indonesia, namely for 35 years creating apparel products that have been exported to various countries, especially to countries on the African continent, Nigeria is the country that

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