Abstract
AbstractIndustry 4.0 is widely acknowledged in industry, and many companies have already started their digital transformation journey. However, companies approach the digital transformation differently, and research has demonstrated that companies have different strategies and approaches to digital transformation. In the light of the different strategies and approaches, this research paper investigates how the strategic approach chosen by SMEs in the manufacturing industry is affected by their level of digital maturity. The study is based on a multiple case study of thirteen SMEs in the Danish manufacturing industry. The paper draws the conclusion that there is a significant relation between the companies’ digital maturity level and their strategic approach. Three distinct patterns of the relationship between strategy and digital maturity are identified and discussed.KeywordsStrategyIndustry 4.0DigitalizationDigital transformationSMEDigital maturity
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