The Effect Of Customer Trust, Satisfaction And Easy On Buying Interest In E-Commerce

Abstract

research entitled The Effect of Trust, Satisfaction and Ease of Consumers on Purchase Intention in E-commerce was written by Ananda Anjani Alam, NIM 1709618039 majoring in Office Administration Education, Faculty of Economics, Jakarta State University. This researcher uses a quantitative approach with the type of associative research. data collection technique used a questionnaire, the sampling technique used simple random sampling, the number of samples used in this study was 100 respondents. measurement scale used is the Likert scale. data analysis used included: instrument test, namely validity test, reliability test, homogeneity test and linearity test; classical assumption test includes normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, coefficient of determination. The results of this study indicate that, (1) Trust in use has a positive and significant effect on purchase intention in e-commerce, (2) Satisfaction has a positive and significant effect on purchase intention in e-commerce, (3) Ease has a positive and significant effect on purchase intention in e-commerce and (4) simultaneously (together) the variables of trust, satisfaction and convenience of consumers have a significant and significant effect on buying interest in ecommerce. Adjusted R Square figure of 0.478. It shows that 47.8% of the variation in purchase interest can be explained by variations in consumer trust, satisfaction and convenience. While the remaining 52.2% is explained by other causes examined in this study.