Abstract
This research was conducted with the goal of examine and test the influence of customer trust and customer experience towards repurchase intention in Igor’s bakery. This research uses a quantitative research method and SPSS to analyze the data. Based on the data analysis that was done, it can be concluded that customer trust as well as customer experience has a partial significant influence towards repurchase intention and both customer trust and customer experience has a simultaneous influence towards repurchase intention.
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Schedule a callMore From: JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi).
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