The Effect of Customer Involvement on Green Innovation and the Intermediary Role of Boundary Spanning Capability

Abstract

With the rapid development of industrialization and the economy, the side effects of ecological problems have become more and more serious, and the importance of the sustainable development paradigm has begun to be valued. This study conducts an empirical analysis of green enterprises and explores the influence of customer involvement and boundary spanning capability on green innovation. The results of the analysis show that there is a positive correlation between customer involvement and boundary spanning capability (including three subordinate factors). Secondly, the results of analyzing the influence relationship between customer involvement and green innovation show that customer involvement has a positive impact on green innovation. In addition, the analysis of the relationship between boundary expansion force and environmental protection innovation shows that there is a positive correlation between the two variables, and the analysis of the mediation effect of boundary spanning capability shows that there is a partial mediation effect between customer involvement and green innovation. However, this study has various limitations in the context of environmental protection, as it is an exploratory study in which the boundary expansion capabilities of firms are manipulated in the context of environmental protection and empirically analyzed through a questionnaire method. For clearer research results, it is necessary to re-validate this research model with objective data in the future.