Abstract
The economic development of the country has a direct relationship with the role of the social security organization in the fair distribution of wealth and the creation of the processes supporting government programs. For the insurer organizations, and especially the social security organization, to maintain the satisfaction of its customers as the main capital of this organization, they should increase the quality of their services. The purpose of the present study is to investigate the effect of the quality of socio-cultural projects and programs on improving the level of satisfaction of pensioners. The purpose of this study is applied and has a descriptive-survey method. The statistical population includes all pensioners of social security organization in Golpayegan city. With the help of convenience sampling, 384 pensioners of this city were surveyed. In order to analyze the data, mean test of a society, Pearson correlation and linear regression were used. The results showed that the quality of the educational programs provided to the pensioners of the Social Security Organization is satisfactory. However, the quality of social and cultural programs provided to pensioners of the Social Security Organization was not satisfactory. Finally, it was found that the quality of the educational, social and cultural programs offered affected the satisfaction of the social security organizations.The economic development of the country has a direct relationship with the role of the social security organization in the fair distribution of wealth and the creation of the processes supporting government programs. For the insurer organizations, and especially the social security organization, to maintain the satisfaction of its customers as the main capital of this organization, they should increase the quality of their services. The purpose of the present study is to investigate the effect of the quality of socio-cultural projects and programs on improving the level of satisfaction of pensioners. The purpose of this study is applied and has a descriptive-survey method. The statistical population includes all pensioners of social security organization in Golpayegan city. With the help of convenience sampling, 384 pensioners of this city were surveyed. In order to analyze the data, mean test of a society, Pearson correlation and linear regression were used. The results showed that the quality of the educational programs provided to the pensioners of the Social Security Organization is satisfactory. However, the quality of social and cultural programs provided to pensioners of the Social Security Organization was not satisfactory. Finally, it was found that the quality of the educational, social and cultural programs offered affected the satisfaction of the social security organizations.
Highlights
Today, many organizations define value creation of their organization in terms of customer satisfaction
Evidence, articles, theses and books are studied in this research and field method and questionnaire are used and its aim is to study the effect of social-cultural programs of the social security organization to promote the satisfaction of the pensioners and this aim is met by using opinions of pensioners of the social security organization, the present research is a descriptive-survey research
The quality of the educational programs offered to pensioners of the social security organization is satisfactory
Summary
Many organizations define value creation of their organization in terms of customer satisfaction. Mission statements and organizational policies show this fact. As competition intensifies and customers' expectations increase, it is necessary to achieve higher levels of customer satisfaction for the survival of the organization. Since customers play the main role in the process of organizational activities and affect the organization's fate through their thoughts and policies, it is necessary to understand their obvious needs and predict, determine and direct latent needs of customers and design and implement programs and provide services to meet these needs (Tseng & Su, 2013). Any plan and design to improve organization must be based on expectations and needs of customers. To provide a clear image of customers' satisfaction, it is necessary to measure the satisfaction of internal customers (employees) and external customers (clients) from the above mentioned factors by identifying factors affecting their satisfaction (Tsoukatos & Rand, 2007)
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