Abstract
This study aims to determine and analyze the influence of Country of Origin and Country of Manufacture variables on Purchase Intention and Perceived Quality, as well as the impact of Perceived Quality variables on the Purchase Intention of Toyota Cars in West Nusa Tenggara. The type of research used is causal research. The population in this study was all consumers interested in buying a Toyota car at the Toyota Dealer in West Nusa Tenggara. The sample volume was 115 people, and the data analysis used was Structural Equation Modeling PLS. The results showed that the Country of Origin positively and significantly affects Purchase Intention and Perceived Quality. Variable Country of Manufacture has a positive and significant influence on Purchase Intention but has no significant impact on Perceived Quality. Perceived quality has a positive and significant effect on Purchase Intention. The results of this research can be input and consideration for companies in implementing development strategies.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
