Abstract
This study was an investigation of undergraduate student use content marketing to decision to study in the graduate school of business administration in Chonburi, Thailand. The graduate education prepares students for research in professional program.In2019, there is a lot of connection among people through the use of information and can leverage social media marketing to enhance their programs. The performance of the workplace offers the persons who graduate in graduate education level. The educators need content marketing to decision making to study in graduate school of business administration in Thailand. This study was qualitative research by In-depth interview of 30 bachelor degree’s people which three people from each district in Chonburi, Thailand. The research has significant in the website’s content, and facebook’s content of graduate school of business administration. The factors influence to apply to study in master and doctoral degree were the graduation programs, cost of attendance, graduation degree, location of the campus, university reputation, alumni, and current students opinion to graduate school.
Highlights
The people want to study master or doctoral in business administration faculty because they will professional in careers with business degree, progress in job position, get highest paying jobs, has performance to negotiate your salary, and success in your entrepreneurial business
The aim of the research is to describe content marketing of graduate business curriculum for undergraduate students to decide to obtaining graduate education
The website is engagement tools to answer prospective graduate students question, using facebook lives for student recruitment, long term broadcast lecture, conference can successful in attracting undergraduate student to engage in graduate business school
Summary
The people want to study master or doctoral in business administration faculty because they will professional in careers with business degree, progress in job position, get highest paying jobs, has performance to negotiate your salary, and success in your entrepreneurial business. This research wants to describe content marketing of graduate school of business administration for undergraduate students to decide to obtain graduate education in Thailand. Content marketing is a type of marketing that purpose directly, and indirectly promoting a business on digital marketing (online marketing) and traditional (offline marketing). The content in the website of graduate school must include the details of why choose our university for your graduate studies, requirement, deadlines admission, financial aid, funding, tuition, fee, preparing to graduate, forms ,related policies, meeting, faculty membership, supervising, links, and program
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