The Effect of Consumer Interest on Islamic Bank and Conventional Bank Mobile Banking: An Analysis Using Google Trends

Abstract

This study aims to analyze the factors that can influence people’s perceptions of intention to search for mobile banking information to support daily activities, as well as the influence of mobile banking on public interest or Depositor’s Islamic banking and conventional banking. We use the Google Search Volume Index from one of the popular Islamic banking and conventional banking “Mobile banking” keywords in Google Trends to estimate the relationship between individual interest in Islamic banks and Convensional banks, and Islamic bank deposits and Conventional banks. This study shows that the keyword “mobile banking” coefficient has a non-significant correlation with Islamic bank deposits and conventional banks, which cannot be concluded. Although the number of deposits of Islamic banks and conventional banks is determined by many determinants. This investigation proves that the factors that have not been exploited to date, such as variables that cannot be quantified or not measurable (eg, popularity and curiosity), can be examined with the help of Google Trends.