Abstract
The study aims to investigate the effect of collaborative communication, power dependency, and price satisfaction on trust of individual farmers to the dairy KUD (a dairy cooperative). This study also aims to investigate the effect of trust on the loyalty of individual farmers to the dairy cooperative. The investigation will represented by the 165 individual farmers and several dairies cooperative in 6 districts in Boyolali, Central Java, Indonesia. The finding of this study indicates that the collaborative communication and price satisfaction have a significant positive effect on individual dairy farmer's trust of the competence-goodwill and producer's contractual of dairy cooperative; whereas, the imbalance power-dependency have a negative significant effect on the competence-goodwill and producer's contractual of dairy cooperative. The finding of this study also indicates that competence-goodwill and contractual trust of individual farmers have a significant effect on the level of their loyalty to the particular dairy cooperative.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
