The Effect of Children’s Exposure to the YouTube Platform Moshaya Family Channel on Socialization of the Saudi Child Regarding Life Satisfaction

Abstract

Abstract This study aims to measure the effects of exposure to a YouTube platform, the Moshaya Family Channel, on the socialization of children. We monitored the content provided by the channel and how children are affected by it in terms of moral and behavioral aspects, specifically the impacts of their repeated exposure to the programs on their life satisfaction. This needed to be studied due to the increase in views and subscriptions to the channel, and children’s level of attachment to the presented content. This research uses the survey method. An online questionnaire was used to obtain information from a study sample of 338 Saudi mothers whose children are watching “The Moshaya Family Channel.” Children’s ages ranged from 5 to 13 years old. The most important result is that a big proportion of children have the awareness of terms like subscribe, share, like and views. The reason for that is due to their being influenced by the idea of popularity and their desire to make their own YouTube channel. The research also found that a big proportion of children preferred prank content in the channel and described it as interesting, which pushed them to imitate these pranks in their lives. The research found that most mothers don’t like their children to watch the channel because it incites the child to prank others and prompts buying behavior in children. This confirms the role played by new media platforms, especially YouTube, which result in children acquiring values not only for entertainment, but also a tool for learning, communication and entertainment.