Abstract
Objective: To investigate the role of ChatGPT in Business Success, and to identify the effectiveness of adopting and strategizing ChatGPT. Theoretical Reference: This study is grounded in the theoretical frameworks of artificial intelligence, ChatGPT, Chatbot, and Technology, focusing on their roles in business success. Method: A mono-method quantitative research was adopted, with a deductive approach, and ontology of objectivism. The data was collected using a survey, and the time horizon is cross-sectional. Results and Conclusion: This study found that companies should strategize the use of ChatGPT, and user satisfaction should be prioritized. Customization should be promoted while using ChatGPT, and proactive decision-making is a must. Research Implications: The findings offer valuable insights for companies who want to survive in a fast-changing business environment. Strategically adopting ChatGPT has the potential to enhance business operations, customer satisfaction, and overall success in the increasingly digital and AI-integrated business landscape. Originality/Value: This study contributes to the business success and prosperity, thereby providing a unique perspective.
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