Abstract
ABSTRACTDrawing on organizational learning theory, we integrate channels and NPD perspectives to address whether NPD teams can acquire innovation knowledge from channel partners and apply it to gain competitive advantage. Structural equation modeling using a sample of 205 product managers in U.S. high-technology manufacturing firms illustrates organizational ambidexterity that yields competitive advantage through an exploratory route from product novelty and new market accessibility to market pioneering and an exploitative route from product meaningfulness and channel operation efficiency to product quality superiority. We further develop new measures of channel innovation knowledge acquisition capabilities, channel innovation knowledge application capabilities, and market pioneering.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
