Abstract
Annals of Social Sciences & Management studies are an international journal which focuses to spread a vast knowledge to the readers. ASM includes various topics which cover every part of Sociology and management studies like Philosophy & Public Affairs
Highlights
Nowadays, almost all of us experience flying with one of the airlines in the world
Brand beliefs, a brand reputation that consists of brand reliability and brand benevolence, a brand experience that contains relationship-based experience
The current paper has presented an impact of brand perception: brand attitude, brand reputation brand experience on consumers’ purchase intention, and the actual behavior of buying
Summary
Almost every county has its airlines, some not just one but more This marks how well the airline industry is growing tremendously in the modern era. Flying by plane makes it a lot easier compared to the 70’s era which airplane’s ticket price are very expensive and not all class of income can afford it. That is the era where the only way to travel to the place that is separated by sea is by a ship which takes months sometimes to arrive at the said destination. The airline industry in Malaysia is one of their sources of revenue. It generates thousands of job opportunities for Malaysians and expatriates in Malaysia. All airlines in Malaysia offer domestic flights inside Malaysia and only three of the Airlines offer international flights
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Annals of Social Sciences & Management Studies
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
