Abstract
This study aimed to determine the effect of brand equity toward purchasing decision of HP laptop in Bengkulu city. The sample of this study were 96 people. The data analysis technique of this study used simpel linier regression test and partial test. The result of this study indicate that the brand equity variabel has a significant effect toward puchasing decision of HP laptop in Bengkulu city. It states that the brand equity variable (X) has a positive and significant effect toward purchasing decision (Y). This is based on the results of the tcount> ttable that is (10.317>1.988552) and (sig < a = 0.000 < 0.050).
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
