The Effect of Assessment Factor of Story Telling Taekwondo Performance on Audience Satisfaction : A Study on Multi Group -Moderated Effect according to Audience Motivation

Abstract

The purpose of this study was to identify the effect of assessment factor of story telling Taekwondo performance on audience satisfaction : A study on multi group -moderated effect according to audience motivation. The subjects of this study were 224 audiences of story telling taekwondo performance by using SPSS 21.0 and AMOS 21.0 programs. To perform this empirical study, the data for the present study were collected from one firms through questionnaire and all measures were self-administred by respondents. To analyze this data, reliability test and factor analysis was employed to test the reliability and validity, and multiple group structural equation model analysis was used to identify the effect of assessment factor of story telling Taekwondo performance on audience satisfaction : A study on multi group -moderated effect according to audience motivation. The results were summarized as follow. First, H1 was accepted partially. it was showed that the assessment factor of story telling Taekwondo performance had a significant influence on audience satisfaction. Second, H2 was accepted partially. H2-1 was showed moderated effect that planning factor of audience assessment had a significant influence on audience satisfaction according to level(low and high) of audience motivation. H2-1 was showed moderated effect that work factor of audience assessment had a significant influence on audience satisfaction according to level(low and high) of audience motivation.