The Effect of Applying Technology at the Guest Room on the Guest's Choice of the Hotel: Applied to Luxor & Aswan Governorates’ Hotels

Abstract

There has recently been a call for revisiting the effect of technology on guest experience in hotels. Technology has been gradually and usually applied to the hospitality industry. Hence, the present study identifies the effects of the agreement of the guest room technology adoption the perspective of hotel guests on their choice of the hotel. A questionnaire survey was adopted to collect data from guests in the four and five stars' hotels in Luxor and Aswan governorates to investigate the impacts of individual-level importance on the technology acceptance in guests' rooms. This study aims to investigate the special effects of advanced technology in hotels' rooms on guest loyalty. This study observed in-room technologies and identified the ones realized to be mission critical for the hotel guests. It also determined the differences in guest empowerment technology preferences and expectations across generations and travel frequency. Moreover, it investigated whether the quality of in-room technologies impressions guests’ decision in choosing a hotel. The data were collected through personal meetings with the guests, hotels, as well as Google drive, hotels mails and social media. (500) questionnaires were distributed, only (428) samples were correctly ready to be analyzed. Important finding of this study was that a plurality of respondents informed that the availability of new guest-room technologies would favorably impact their decision to choose a hotel.