Abstract
The Effect of Agricultural Technology-Based Counseling on Rice Farmers’ Knowledge in Manjalling Village, Ujung Loe District, Bulukumba Regency. This study aimed to determine the effect of agricultural technology-based counseling on farmers’ knowledge in Manjalling Village, Ujungloe District, Bulukumba Regency. Determination of the sample using the method of simple random sampling (sampling with a simple random), the researchers chose randomly from the population who do not know how to use technology that was 174 farmers, and the research sample was 15% so the sample taken as many as 25 farmers. Data collection methods used observation, interviews, and documentation. Data analysis was conducted using qualitative analysis and simple linear regression. Based on the results of research conducted it can be concluded that the R square value indicated that technology-based counseling had an effect of 0.543, this states that technology-based counseling affected the knowledge of rice farmers by 54.3%. This proves that the effect of technology-based counseling on rice farmers’ knowledge in the medium category and the remaining 45.70% is explained by other factors or variables that are not known and are not included in this regression analysis.
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